EEAT stands for Expertise, Experience, Authority, and Trustworthiness. Google wants to show in the results websites that exhibit high levels of E-E-A-T. Besides the main SEO types, there are also subsets of SEO for specific website types. Overall, technical SEO is a foundational component of an SEO strategy that supports your on-page and off-page SEO efforts. A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer.

Ways on How To Drive Traffic To Your Website

Technical SEO is about improving the technical aspects of your website so that search engines can easily find, crawl, understand, and index your pages. Off-page SEO primarily revolves around link building — the process of getting other websites to link back to your website. Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand. This is because people trust that Google makes significant efforts to display only the best, most relevant, and high-quality search results. We studied almost BHS Links one billion web pages and found a clear correlation between referring domains (links from unique websites) and organic search traffic. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality.

• Keep in mind SEO still takes around three to six months — but if you start SEO now vs. later, you’ll see results sooner.
• While SEO can take months to build up, PPC campaigns can start driving traffic within minutes of launching.
• How easily the content on a website can be discovered, both internally (by users) and externally (by search engines).
• Don’t be fooled by its placement at the end—this step is just as critical as any on-page tactic.

When to Use SEO or SEM in the Marketing Strategy?

Google Search Console and Google Analytics 4 offer a free solution for tracking rankings, traffic, conversions, and other valuable SEO metrics and are popular SEO analytics tools. Off-site optimizations include acquiring reputable backlinks, claiming and optimizing local listings, managing online reviews, and engaging in online communities. Optimize your content’s structure by referencing the top-ranking URLs for your targeted search term. You can determine which questions to answer first, second, third, and so on based on the search intent. Lack of compelling content is a common reason why a website doesn’t drive leads. In search engine optimization, content is non-negotiable — you need it to attract, nurture, and convert leads.

Improve Dwell Time

If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. This is about ensuring the images on your webpage can be understood when someone can’t view an image and by search engines. Search engines can’t view the images on your pages like your visitors typically would, so they rely on alt text descriptions on your webpage to categorize imagery. Contact us today to get started improving your SEO strategy and expanding your reach on the search engines.

Digital marketing is becoming increasingly important for businesses, as more and more consumers take to digital channels to make purchasing decisions. Search engines aim to reduce the organic search rankings of content that infringes on copyright. Google introduced a filter in 2012 that reduces the visibility of sites reported for numerous DMCA-related takedown requests.

In the last chapter of our complete SEO guide, we’ll take a look at the essential data analytics tools and metrics every website owner should know and use. Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links. If your content is really great and unique (and it should be for this strategy to work), they may link to it or share it on social media by themselves.